For the impatient 4mins 54 sec is when the surreal meme show begins in the below video:
Most commentators are missing that this was actually a little bit of fun and young directors being creative, with plenty of in jokes: memes being for examples tunes picked up on and Dawkins playing an instrument; the use of cats in internet memes, the Dolphin echoing Douglas Adams “So Long and Thanks for All The Fish” etc
Some people do not imagine that a serious person like Richard has a sense of fun. Or the point of the Saatchi and Saatchi new directors showcase – you can see some of those videos via here.
A more serious brief video of Dawkins talking about memes can be found below:
Article written by John Sargeant on Homo economicus’ Weblog