My timeline on twitter suddenly became flooded by this photo taken at the Sainsbury’s Heyford Hill store in England.
For reasons unknown, an Oxford branch of the supermarket embellished its DVD and Blu-ray stand for Steve McQueen’s film about the horrors of slavery with a mannequin wearing a similar outfit to that of protagonist Solomon Northup.
Looking defiantly summer-ready, the mannequin wears a loose-fitting, holey beige shirt and black trousers, completing the look with a twig in the front pocket. [The Independent]
Sainsbury’s have been busy replying to those of us on twitter that asked them what the hell was going on:
Sometimes you can take being a slave to fashion too far. The question remains whether a sick joke or someone really genuinely thought this was a great marketing idea.
Article written by John Sargeant on Homo economicus’ Weblog