12 Years A Slave Clothing Displayed At Sainsbury’s Store

My timeline on twitter suddenly became flooded by this photo taken at the Sainsbury’s Heyford Hill store in England.

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For reasons unknown, an Oxford branch of the supermarket embellished its DVD and Blu-ray stand for Steve McQueen’s film about the horrors of slavery with a mannequin wearing a similar outfit to that of protagonist Solomon Northup.

Looking defiantly summer-ready, the mannequin wears a loose-fitting, holey beige shirt and black trousers, completing the look with a twig in the front pocket. [The Independent]

Sainsbury’s have been busy replying to those of us on twitter that asked them what the hell was going on:

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Sometimes you can take being a slave to fashion too far. The question remains whether a sick joke or someone really genuinely thought this was a great marketing idea.

Article written by John Sargeant on Homo economicus’ Weblog

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2 Comments

Filed under British Society, Film

2 responses to “12 Years A Slave Clothing Displayed At Sainsbury’s Store

  1. Now your making me feel bad about buying those Schindlers List espadrilles.

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